Publicity Tips  

• Above all, have something to say!

• Set goals (sounds obvious, but many fail to do this)

• Have a strategy and stick to it

• Think like a journalist

• Prepare fluff-free news and background materials

• Write well but remember that Substance beats Style

• Tailor messages to audiences and to individuals

• Look (and read, watch, listen) before you leap

• Frame your story with a trend

• Build relationships: journalists are people, too!

• Check by-lines

• Freelancers can be your best friends

• Don’t overlook smaller media

• Be nice to the newcomer: s/he may be tomorrow's editor of T&L

• Never ask an ad rep to place a story

• Practice your pitch: you'll have 2 minutes

• Keep your fact sheets handy -- and up-to-date

• Always respond to every inquiry

• It’s ok to say "no"

• Insist on respect

• Keep records > work samples, correspondence

• Use technology: e-mail, WWW site, databases, directory searches

• Honesty is ALWAYS the best Policy

• Perseverance pays

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