by Cynthia Fontayne
Above all, have something to say!
Set goals (sounds obvious, but many fail to do this)
Have a strategy and stick to it
Think like a journalis
Prepare fluff-free news and background materials
Write well but remember that Substance beats Style
Tailor messages to audiences and to individuals
Look (and read, watch, listen) before you leap
Frame your story with a trend
Build relationships: journalists are people, too!
Freelancers can be your best friends
Don’t overlook smaller media
Be nice to the newcomer: s/he may be tomorrow's editor of T&L
Never ask an ad rep to place a story
Practice your pitch: you'll have 2 minutes
Keep your fact sheets handy -- and up-to-date
Always respond to every inquiry
It’s ok to say "no"
Insist on respect
Keep records > work samples, correspondence
Use technology: e-mail, WWW site, databases, directory searches
Honesty is ALWAYS the best Policy
Read Well to Write Well
On Writing? Well....
News To Be Used
Riders and Writers
The Netly News - Effective Online PR
Crisis Communications Online
The Netly News - SATW
Paving the Way with PR
The Fontayne Group, Inc.
All Rights Reserved, of course