Getting Printed

Publicity Tips
by Cynthia Fontayne

	Above all, have something to say!
	Set goals (sounds obvious, but many fail to do this)
	Have a strategy and stick to it
	Think like a journalis
	Prepare fluff-free news and background materials
	Write well but remember that Substance beats Style
	Tailor messages to audiences and to individuals
	Look (and read, watch, listen) before you leap
	Frame your story with a trend
	Build relationships: journalists are people, too!
	Check by-lines
	Freelancers can be your best friends
	Don’t overlook smaller media
	Be nice to the newcomer: s/he may be tomorrow's editor of T&L
	Never ask an ad rep to place a story
	Practice your pitch: you'll have 2 minutes
	Keep your fact sheets handy -- and up-to-date
	Always respond to every inquiry
	It’s ok to say "no"
	Insist on respect
	Keep records > work samples, correspondence
	Use technology: e-mail, WWW site, databases, directory searches
	Honesty is ALWAYS the best Policy
	Perseverance pays